Can you believe we’re already in 2024? As we kick off the new year, I wanted to take a moment to reflect on the incredible journey XP3 has been on and share my excitement for what’s to come.

First off, let me say how proud I am of the team for the amazing work in 2023. When we started this company back in September, we had a clear mission – to shake up digital through innovative data strategies and emerging tech. What we achieved in a very short time has exceeded my expectations. 

Our data platform UNDRSTND.IO has enabled us to give our clients useful insights into blockchain data. And our relentless focus on using real data (not just hunches) to drive decisions has given us the upper hand on our competitors.

Of course, the digital world is evolving at warp speed with advances like ChatGPT. But we embraced that change, recognising that real human connection is what separates you from the pack. Authentic, data-driven storytelling was key to our 2023 wins.

So what’s next for 2024? 

Looking ahead, our focus remains firmly on emerging technologies. We’re excited about the potential of AI, blockchain, and web3 to transform digital, and how people interact with digital content. In 2024, we will deepen our involvement in these areas, ensuring that XP3 remains at the forefront of the digital evolution, and, as always, with data at the heart of what we do.

We will aim to keep helping our clients navigate the complexities of digital engagement in an increasingly decentralised world and push digital boundaries, through our data and insights tools. 

2024 will be a big year for XP3. Our team is expanding, bringing in fresh talent with the creativity, skills, and passion to drive our vision forward. We’re also enhancing our service offerings, ensuring we provide comprehensive solutions that meet the evolving needs of our clients in the digital age.

One of the most exciting developments for 2024 will be our data and insights offering. We will expand on what we already created with UNDRSTND.IO, enabling even deeper insights and more strategic decision-making for our clients. We’re also exploring partnerships and collaborations that will allow us to bring even more innovative solutions to the market.

We aim to continue to make the digital world a more connected, understandable, and engaging place for everyone. If this is a journey you would like to embark on with us, get in touch. We would love to hear from you.

Des Tapaki